Measuring Impact with Cheryl Gipson of ORACLE | NetSuite

Thu, Oct 24, 2019, 11:30 AM (CDT)

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About this event

Join us for a presentation by ORACLE | Netsuite executives at ORACLE's new offices in downtown Austin.

Did you know, "71% of Nonprofits Struggle to Measure Outcomes: New Study Reveals Insight & Hope." If your organization struggles to connect dollars raised to programs delivered, you’re not alone. Oracle | NetSuite commissioned a third-party, April 2019 study of 350 senior nonprofit executives. The study found that while the executives believe that outcomes measurement supports their top three priorities for 2019 – financial stability, staff turnover and donor retention – only 29% of nonprofits are able to effectively measure the outcomes of dollars invested.

Join Cheryl Gipson, Social Impact Product Manager at Oracle | Netsuite as she reviews the survey survey results, outlines trends in outcomes measurement, and recommends resources that you can use to build a culture of inquiry and learning as you correlate program delivery to financial data.

About Cheryl

Cheryl Gipson is a veteran nonprofit technologist, with over 20 years serving the nonprofit sector as systems analyst, implementation specialist, product manager and services director. Cheryl maintains multiple certifications in Salesforce and now works at ORACLE | Netsuite as an industry principal assisting charities with financial management and ERP technology. 

In 2003, Cheryl led the services and product for the first integrated CRM and online fundraising SaaS focused on nonprofits, Network for Good powered by Groundspring. At Convio, Cheryl was part of the leadership team that created Common Ground and Common Ground Online Fundraising, one of the first and most successful nonprofit solutions built on the Salesforce platform, acquired by Blackbaud. Cheryl continues this commitment to providing nonprofits with superior technology at NetSuite as an Industry Principal.


This timely program will occur at Oracle | Netsuite's new campus at 2300 Cloud Way in downtown Austin near Riverside Drive, just on the east side of Interstate Highway 35 (800-392-2999). Parking instructions: once you are on Lakeshore Boulevard, you will pass the Oracle building on the right. Turn right and proceed into the parking garage. Once you have entered on the first floor, go to the end of the aisle, and turn left. There are six CVC parking spots available to you, but if those are taken, it is opening parking. An Oracle representative will meet you in the lobby and guide you to the event.


  • Enterprise resource planning (ERP) is business process management software that allows an organization to use a system of integrated applications to manage the business and automate many back office functions related to technology, services and human resources.
  • Software as a service (SaaS) is a model for the distribution of software where customers access software over the Internet. In SaaS, a service provider hosts the application at its data center and a customer accesses it via a standard web browser.
  • Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.


Thursday, Oct 24
11:30 AM - 1:30 PM (CDT)


2300 Cloud Way Austin78741


  • Jessica Sacheck

    Jessica Sacheck

    ORACLE NetSuite

    Account Executive

    See Bio

Program Sponsor