Your Data: How to Find It, Use it, and Decode It in Google Analytics

Austin
Oct. 25, 2018, 6:30 p.m.

About this event

FOLLOW UP: Links to the Capital Factory video of this program, plus a SlideShare link (for presentation slides), are provided on this event page as "wrap up." Other links you might like to peruse:

EVENT DESCRIPTION: Patrick Wicker, Digital Marketing Manager for Mighty Citizen, will help you learn how to find, use and "decode" your nonprofit's data using Google Analytics. Most nonprofit organizations still aren’t seizing the power of analytics and metrics, and Patrick aims to change that!

About Patrick

Patrick was in the business before most people had even heard of “search engine optimization.” He was digging around Google Analytics when Google Analytics was still a toddler. His computer screen is continually filled with tables and charts and presentation slides explaining those tables and charts.

Before joining Mighty Citizen as a Digital Marketing Manager in 2013, Patrick earned his Internet bona fides working in the high-tech marketing industry. He's installed marketing automation platforms; he's planned and executed multi-channel campaigns; and he's overseen lead management and email marketing initiatives.

And he loves it all. He loves turning data into actionable tactics. He loves showing his clients, step by step, how they can easily attract new visitors. He loves combining all sorts of online marketing tactics—analytics, SEO, social media, display ads, etc.—into a long-term strategy that, quite simply, works.

Featured Presentation

Speaker

Your Data: How to Find It, Use it, and Decode It in Google Analytics

Patrick Wicker

Digital Marketing Manager - Mighty Citizen

Patrick was in the business before most people had even heard of “search engine optimization.” Before joining Mighty Citizen as a Digital Marketing Manager in 2013, Patrick earned his Internet bona fides working in the high-tech marketing industry. He's installed marketing automation platforms; he's planned and executed multi-channel campaigns; and he's overseen lead management and email marketing initiatives.

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When
Oct. 25, 2018
6:30 p.m. - 7:30 p.m.
 
Where
Capital Factory
701 Brazos Street (Mobility X Classroom)
Austin, 78701