Nonprofits are using email marketing to build support, rally volunteers, and give donors faster, easier, and more efficient ways to contribute.
Join us to learn best practices to strengthen your email marketing. We will discuss the best way to:
• Structure and send your emails
• Write compelling subject lines
• Segment and maintain your lists
• Analyze your campaigns for effectiveness
Tech4Good Cleveland is an informal local group to network with colleagues and collaborate, educate, brainstorm and share best practices regarding technology in the nonprofit world. Participation in Tech4Good Cleveland events and access to its resources is entirely free. Tech4Good Cleveland is program of NTEN: The Nonprofit Technology Network. NTEN provides nonprofit professionals with technology trainings, research, and a vibrant and supportive community. Learn more at nten.org
Lauren is a Marketo Certified Expert who is responsible for the implementation and execution of strategy related to nurture marketing and marketing automation. This includes email marketing campaigns and lead generation efforts. She collaborates with creative departments to develop content and design that is effective and on brand. Additionally, she has worked with a variety of organizations diagnosing and consulting on email deliverability challenges and solutions. Lauren has a strong background in developing and training team members, as well as managing internal processes and quality assurance.
Danielle manages and assists clients with the strategy and execution of new email marketing campaigns within a variety of different industries, including B2B, B2C and EDU. She is a Marketo Certified Expert that also provides guidance and insights related to the Marketo platform and marketing automation/email best practices.