Once you get the Google Ad Grant, then what? The work involved in digital marketing extends beyond setting up the ad campaigns. We’ve invited a few local nonprofits to share how they use the ad grant, tips, how they measure success and what you can do to get started.
Katherine Randall is the website specialist at Tarrant Area Food Bank, a Fort Worth-based nonprofit serving 13 counties in North Texas. Katherine earned a B.A. in broadcast communications from Southeastern University in Lakeland, Fla. and went on to receive her master’s in journalism from Columbia College Chicago. Katherine's nonprofit career started with an internship at the Chicago-based Jewish Council on Urban Affairs, which turned into a full-time job after graduation. She then moved to North Carolina to work as a communications specialist for Youth Empowered Solutions, an organization focused on empowering youth to make their communities healthier. Katherine enjoys working at Tarrant Area Food Bank alongside people who are dedicated to defeating hunger.
About Tarrant Area Food Bank
Tarrant Area Food Bank, based in Fort Worth, holds the belief that all people deserve regular, nutritious meals. TAFB works to empower communities to eliminate hunger by providing food, education and resources through innovation and collaboration. Through a network of 270 Partner Agencies, TAFB serves 13 counties in North Texas. Learn more at tafb.org and on Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest and Flickr
Brad Evans is the Advertising and Promotions Manager with Performing Arts Fort Worth (PAFW), the non-profit organization that oversees the day-to-day operations and management as well as the long-term capital needs of the Bass Performance Hall complex. PAFW presents various forms of one night only programming and national touring Broadway productions. He has been with PAFW since 2013. In his role, he manages all advertising and promotional strategies and implementation for all PAFW presented performances.