Drake Glatter and Eric Knoepfler of Deep Fried Advertising will present a general overview of Google Analytics, cover some of the basics on getting started and specific uses that could benefit a Non-profit of any size or sector.
Deep Fried Advertising is a boutique creative and interactive agency located in the Garden District of New Orleans. We build robust brands and connect clients to consumers by balancing beautiful art, rich content and strategic planning; we address the key concerns of not just our clients, but more importantly, their customers. Founded in 2004, we offer professional branding, advertising, website, media planning + social media services to clients of all shapes, sizes and industries, both locally and nationwide.
Working on the Account side of agencies for the past three years, Drake frequently juggles between various digital campaigns, reporting on marketing successes and connecting the dots between strategy and execution for clients across the region. Examining data and pulling actionable insights takes top priority and he believes that all marketing decisions should stem from data or research. His daily workload spans across multiple industries including CPG products, construction projects, retail and non-profits. While using similar methods across the board, he believes each project can be successful with its own unique twist and that problems won’t be solved with cookie-cutter solutions.
Originally from Delcambre, LA and a graduate of the University of Louisiana at Lafayette with his Master's in Communication & Advertising, Drake traveled across I-10 to continue working in New Orleans after falling in love with the city and its unique, but familiar culture.
Eric has worked in marketing and advertising since 2013, originally as a first job before continuing his education in different field. After falling in love with the industry, however, he continues to advocate for and educate about the importance of well-informed marketing strategies based on data and analytics. Prior to working for Deep Fried Advertising, Eric spent time at different agencies across New Orleans helping business of all sizes both local and national realize their marketing goals through social media, SEO and paid online advertising.
Born and raised in New Orleans, Eric is a graduate of Loyola University New Orleans, where he earned a degree in Journalism. When he’s not diving head first into marketing strategy, you can often find him behind a camera both professionally and in his free time.