Don't Stop A/Believing!

New York
Wed, Jan 23, 2019, 6:00 PM (EST)

About this event

With Google Analytics, we know the who, what, when, where, and how of actions on your website. But do we know WHY those actions are happening? Even if you’re a non-designer, you’ll learn why certain layouts and copy are scientifically proven to be more effective than others (and why you should never trust your gut). We’ll look at how these designs play out in action against Donate Life America’s organ, eye, and tissue donor registration page. Finally we’ll give you 5 ideas for design elements you can test on your site today.


Ann Nguyen

Ann Nguyen

Technical Creative Director - Whole Whale

Ann joined Whole Whale in 2013 and has been making splashes since then in the areas of design, development, and A/B testing. She keeps the New York team afloat and works directly with clients on using design and tech to scale their impact. Ann is a regular speaker on nonprofit tech topics, having presented on machine learning and A/B testing for good at Strata and NTC in 2018.

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Wednesday, Jan 23
6:00 PM - 8:00 PM (EST)


110 William St 30th floor New York10038