Know Your Audience and Build Better Online Communities

New York
Oct. 15, 2019, 6 p.m.

About this event

How do you ensure you’re reaching the correct audience with your nonprofit’s community engagement platform? 

The Trust for Public Land, City Parks Alliance, and National Recreation and Park Association partnered to create Parkology. Park professionals and enthusiasts were excited about this new platform to connect with each other and resources for local parks. But when usership stagnated and community growth wasn’t happening, the partners had to retrace their steps to figure out why. Parkology was designed around assumed audiences and needs, but it wasn’t clear if those assumptions were accurate.

In this session, we'll discuss how to target a clear audience, do the work to engage them, and find out what they need from your site. Through research, you can make sure that the language and content throughout your platform speaks to your audience and is welcoming and accessible to them.

Keynotes

Sam Raddatz

Sam Raddatz

Logic Department

Founder & CEO
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Nette Compton

Nette Compton

Trust for Public Land

Deputy Director of National Programs
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When

Oct. 15, 2019
6 p.m. - 8 p.m.

Where

Civic Hall
118 W 22nd St 12th Floor New York10011

Hosts

Brianna Collins

Brianna Collins

Independent Consultant
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Chris Tuttle

Chris Tuttle

TuttleCo

Speaker, Trainer, Consultant
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