How do you ensure you’re reaching the correct audience with your nonprofit’s community engagement platform?
The Trust for Public Land, City Parks Alliance, and National Recreation and Park Association partnered to create Parkology. Park professionals and enthusiasts were excited about this new platform to connect with each other and resources for local parks. But when usership stagnated and community growth wasn’t happening, the partners had to retrace their steps to figure out why. Parkology was designed around assumed audiences and needs, but it wasn’t clear if those assumptions were accurate.
In this session, we'll discuss how to target a clear audience, do the work to engage them, and find out what they need from your site. Through research, you can make sure that the language and content throughout your platform speaks to your audience and is welcoming and accessible to them.
Sam Raddatz is the founder of Logic Department, LLC, an Information Architecture consultancy that specializes in user-based IA for non-profits and cultural institutions. With a background in project management, qualitative sociology and holding a Master’s degree in Information and Library Science, Sam tackles any challenge in the most organized and transparent way possible. She founded Logic Department in 2015 after her continued success as a freelancer paved the way to bring on employees and take on more projects. Since then, she’s had the pleasure of working with clients like west elm, Wikimedia, and The Trust for Public Land to create more intuitive & organized digital products.
Nette manages operations for the TPL's expertise and strategy, supporting work in climate, public health, creative placemaking and the 10-Minute Walk Campaign. She is focused on developing and implementing TPL's strategic plan and advancing programs at the national scale, while supporting their work around the country. She led the successful implementation of the previous urban parks strategy for the organization, including communication, hiring, oversight, all-staff gatherings, and the launch of Parkology, an online resource for park advocates.
Brianna is a creative director and content strategist focused on helping nonprofits further their missions by improving their visual communications. She’s worked with organizations like Action Against Hunger, Equality Now, the National Hemophilia Foundation, and more. She works for CFR’s Education initiative, which creates educational tools to make international relations more accessible to all.
Tuttle has worked with hundreds of purpose-driven organizations over his 20+ year career, developing groundbreaking national & global campaigns that reach & engage millions annually. As the CEO of TuttleCo, a digital strategy agency, he is also a frequent speaker nationally, training nonprofits on utilizing digital to build awareness, engage constituents, and increase organizational impact.