Know Your Audience and Build Better Online Communities

New York
Tue, Oct 15, 2019, 6:00 PM (EDT)

About this event

How do you ensure you’re reaching the correct audience with your nonprofit’s community engagement platform? 

The Trust for Public Land, City Parks Alliance, and National Recreation and Park Association partnered to create Parkology. Park professionals and enthusiasts were excited about this new platform to connect with each other and resources for local parks. But when usership stagnated and community growth wasn’t happening, the partners had to retrace their steps to figure out why. Parkology was designed around assumed audiences and needs, but it wasn’t clear if those assumptions were accurate.

In this session, we'll discuss how to target a clear audience, do the work to engage them, and find out what they need from your site. Through research, you can make sure that the language and content throughout your platform speaks to your audience and is welcoming and accessible to them.


  • Sam Raddatz

    Sam Raddatz

    Logic Department

    Founder & CEO

    See Bio
  • Nette Compton

    Nette Compton

    Trust for Public Land

    Deputy Director of National Programs

    See Bio


Tuesday, Oct 15
6:00 PM - 8:00 PM (EDT)


Civic Hall
118 W 22nd St 12th Floor New York10011


  • Brianna Collins

    Brianna Collins

    Independent Consultant

    See Bio
  • Chris Tuttle

    Chris Tuttle



    See Bio