7 Simple Secrets to Successful Nonprofit Events | Including But Not Limited to Technology & Penguins

Mon, Mar 2, 6:30 PM (CST)

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About this event

Engaging and profitable events for nonprofit or professional/trade membership associations are within the reach of every organization, no matter the size or budget. The secret lies in understanding the strategies, execution and psychology behind all successful events. This tech club program lays out 7 simple secrets to empower all organizations to dream big, execute exceptionally and maximize engagement 365 to better turn your attendees into donors who evangelize and refer your mission and cause to their friends and colleagues.

Participants will learn:

  • Why an event goal is your most important priority and what to do with it once you have it.
  • How technology can be an ally in decreasing time spent on projects, increasing outreach, registration, and donations, and what your marketing and technology teams need to hear from your events and volunteer teams so that everyone all rows in the same direction (translation scripts and nifty automation workflows included).
  • How to break out of the “same old event we usually produce” box, with templates and exercises you can take back to your team to challenge and excite stakeholders. Templates are meant to be activated from a variety of viewpoints, so no matter if you sit in IT or development, we’ve got a Nifty New Idea for you to bring to the table.

Lindsay Martin-Bilbrey, CMP join us from Dallas. Check out her website, Nifty Method Marketing & Events and follow Lindsay and Nifty on Twitter and Instagram: @linsaythecmp and @niftymethod, and on Facebook

A lover of ice sculptures and pie, Lindsay aims to make marketing, events, and technology easier for eventprofs to use and participants to enjoy. She brings nearly 20 years experience helping companies and associations create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity and innovation.

An accomplished speaker (though she prefers to be backstage with a headset), #Eventicons podcast host, eventprof, and marketer with work featured in the New York Times, EdWeek, Associations Now Magazine, Personify TV, and the Association Research Lab, Lindsay and her company have worked with brands including Ford Motor Company, Sirius XM, Pathable Event Apps, American Bar Association, Harvard Business School, NTEN, MIT, Event Marketer, Mercer, IMEX and the National Speakers Association. 

Featured Presentation


Monday, Mar 2
6:30 PM - 7:30 PM (CST)


Capital Factory
701 Brazos Street, Ground Floor in the Cisco Devnet Classroom Austin78701

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